The Why Sit It Out? campaign, launched by CSL Behring UK to inspire boys with haemophilia to be more active, has won a prestigious Communique award for excellence in healthcare communications.
Product Manager James Lathbury, pictured centre, received the Excellence in Multichannel Communications Award at a ceremony at the London Grosvenor Hotel.
The Communique Awards recognise and reward excellence and best practice in healthcare communications across Europe. The judges said: “Why Sit It Out? had really strong outcomes, particularly around the behaviour change. The team did excellent work on breaking down the audience segment and had good insights.”
Becky Turner, Haematology Therapeutic Area Manager, said: “I’m extremely proud. This reflects all the hard work put in by the entire team. We had to overcome some significant challenges to develop a highly effective campaign. It’s wonderful to receive this recognition from the judges.”
The campaign is supported by an inspiring film showcasing boys’ experiences and a practical “activity finder” tool. This allows patients to select sports and activities that are suitable for their individual circumstances.
You can learn more about the campaign by visiting its website.